A text: A product of the media industry for example newspaper, magazines...
Deconstruction: Analysing a media text.
Signs and signifiers: Features we 'read' and are seen as 'clues' to the meaning of texts.
Denotation: What is shown on the page or screen.
Connotation: Meanings we infer from what we see in front of us, a hidden meaning.
Conventions: Expected and predicatble signs that we read and that create expectations in the audience.
Codes: A system in which signs create meanings.
L = Language: media language i.e shots, graphics, sounds, texts, includes 5 senses.
I = Institution: company or individual that manufactures media texts like BBC and rockstar.
I = Ideology: beliefs and emotions connected to the media texts.
A = Audience: the people who consume the media texts.
R = Representation: how individuals are portrayed in the media.
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